Marketing the Key to Self-Publishing

It always surprises me when I speak to someone and they tell me that their books are not selling. Each and every time it is usually because no effort is going into marketing.

There are a lot of writers out there who depend on the their publishing company to do the bulk of their marketing for them. I'm one of those people who is a true believer that you, the writer, have the golden key when it comes to selling your books.

This is not to say that my book sales have been fabulous this month. There are a whole lot of things I could be doing that I have not been doing and at least I recognize that. Every time I am on public transit, I could be slipping my business card to someone with a book in their hand and telling them about my books. I could be hanging around outside bookstores and letting people who are coming in and out know about my books. I could be talking about them in casual conversations every chance I get. Perhaps it is my Canadian politeness factor that keeps me from being that aggressive. However, I am fully aware that I would be selling more books this way.

On an up note, I will be going to a "Faith and the Media" symposium on Thursday, October 1st in Brampton, Ontario. There will be 500 people at this event and I definitely plan to discuss my books. As well, I'm hoping to go to a Simply People festival in October and get a table where I can showcase my books. I just need to work out the timing so it will go well with my teaching hours. Today, there is Word on the Street that is a huge book and magazine festival in Toronto. I was planning to get a booth right after the last one happened called Writer's Block. This is something I definitely hope to work out for next year. My approach to Word on the Street has been "manana, manana," always tomorrow, tomorrow. Honestly, I prefer going to the event and it would be great if I had some business cards to let people there know about my books too.

Here's to self-publishing!

The Best of Donna Magazine Published

Take Donna Magazine with you anywhere you go. You can buy it now in hardcover, paperback or as an ebook at: http://stores.lulu.com/kakonged.

Get 20 Per Cent Off My Books

Lulu.com is offering a 20 per cent discount off all of my books for this Labour Day Weekend only. Enter the code "WHITE" on checkout and receive your 20 per cent off many books, a CD and two audio downloads. The online store is at: http://stores.lulu.com/kakonged.

School Year Starting

I'm still really excited about the new semester starting. I feel as though I have had enough time off, even though I know I could always use more rest.

One of the interesting things I have set up for all of my courses are the assignments already listed in Gradebook. Gradebook is a tool that is part of Blackboard that has become the electronic way to do everything from having a virtual classroom, sending out email to the class, sometimes even taking glances of students' pictures before the class starts. It is wonderful to have this technology as part of teaching these days. They did not have anything such as this while I was in school.

Another thing I have set up is that all of my lesson plans for the semester are prepared. When I was a waitress, as well as art model at the Arts and Letters Club in Toronto, there was this great woman I met there who used to teach at Seneca College. She still teaches art at the Arts and Letters Club I believe. She gave me a hint about being organized that has truly helped me out and made it possible for me to teach so many courses such as I do.

She said she would prepare all of her lesson plans before the semester starts. I thought at the time and still do think this is brilliant. The reason why is because before I knew about this, my weekends would be devoted to preparing lesson plans for the upcoming week, as well as marking. This meant I would have no social life at all. With this woman's excellent tip - I have still found it possible to do some social things, as well as write on the weekends and the early mornings, plus the occasional evening.

If you find this information helpful which I hope you do - please feel free to take full advantage of it. You can also find more information about teaching in my book The Education Generation which can be purchased along with other books at: http://stores.lulu.com/kakonged. Enter "LULUBOOK" on checkout and you will receive 10 per cent off for this month.

The Perils of Freelance Teaching

It is a good thing that I keep my eggs in more than one basket. This fantastic course I was so psyched about teaching at one of the schools I am at needed to cancel the course due to low enrollment. Now, because the chair of the program is a good person, she offered me another section of the course to teach. This was extremely - and I mean extremely kind of her. The problem is that I do wear a lot of hats and I am already booked for a job that pays better in a similar time slot. It's a shame because I would have loved to teach that course and I hope it works out for the winter.

So, all this to say that now I'm teaching nine courses instead of 10. Oh well, this will give me more time to write for sure and look out for more books from me soon.

Gearing Up for Fall

I will be teaching 10 courses this semester and it is a lot of preparation in the works. Someone who will be coming in as a guest speaker at one of the colleges I teach at said to me that many people do not know how much work teachers actually do. This is absolutely true.

In most situations, not only am I preparing the lesson plans before classes start so I can create some kind of life for myself throughout the semester, I am also coming up with specific assignments, doing pre-readings of textbooks to see which one to adopt as either the required or supplementary texts, answering a lot of email and sending out a lot of email to keep in touch with students and colleagues, creating course outlines - at times in consultation with colleagues and in one case a co-teacher, going to professional development workshops...the list goes on.

It is demanding work, however extremely rewarding. When you see the results of dealing with a class that is less knowledgeable about a subject at the beginning of the semester, then you see their eyes light up from time-to-time and that special "a-ha" moment near the end when many of them cannot deny that they did learn something - it is an amazing feeling. Oh, and I cannot forget to add how much I learn from them - this is enormous too.

I would not trade in the work I do for anything. I hope you enjoy your day.